"If you ask, I'll say 'yes' "

Women do still buy into the myth that it’s the man’s job (assuming heterosexual couples) to start things. But women underestimate the role of inviting. When a man is reluctant to initiate for fear of being turned down, I tell his partner to say to him: “If you ask, I’ll say ‘yes’”. Letting the other person know you won’t turn them down is initiating, and empowers your partner to do it more, based on a track record of positive experiences.